MSc Marketing - Integrated Marketing for the Digital World

As France has long been recognized for fashion, luxury and a large number of premium brands (L’Oréal Paris, Pernod Ricard, etc.), it comes as no surprise that one key asset of HEC Paris has always been its expertise in the field of marketing. In fact, as the leading Business School in France, HEC Paris has constantly fueled with talents and innovative ideas leading global companies in French areas of excellence, such as Luxury (cf. chair with Kering, focused on Luxury strategies), Cosmetics and fashion at large (cf. Leadership Center with L’Oréal Paris), Premium brand management (cf. chair with Pernod Ricard), Aerospace (cf. chair with Safran)…

The objective of the program is to equip students with the necessary knowledge and techniques that will enable them to successfully solve a broad set of marketing problems. With that objective in mind, the Marketing faculty is composed both of academics who publish top notch research and of recognized professionals who bring with them a wealth of real-world cases.

Participants will be given frequent opportunities to interact with key players from the business world through conferences, workshops, projects, internships and career fairs organized on campus. They will also be given the chance to put their newly acquired knowledge into practice through live business cases with well-known companies, offering them an invaluable opportunity to enrich their skills.

€23,350

October, January, March and April