Aalto University School of Business

Master's Degree Programme in Corporate Communication

URLaalto.fi/en/studies/education/programme/corporate_communication_master/
Description

In the present, rapidly changing business environment, the challenges met by companies and other organizations require an in-depth understanding of the dynamics of media and communication. The globalized world is more complex and less predictable than ever before, and communications need to be strategically managed.

The Corporate Communication (CC) Master’s Programme is designed to give students a thorough, trans-disciplinary understanding of the fields of corporate communication and media management. The programme views corporate communication as a business function and, at the same time, as social interaction. Throughout the studies, we highlight the impact of the globalized environment on communication practice, management and leadership. On the world scale, the CC Programme is unique in its combination of international business, management and communication.

Through a carefully designed, research-based curriculum, the programme provides students with thorough knowledge of the strategic role of communication and media management in contemporary organizations. The CC Programme offers professional and academic competences within such specific areas as media relations, employee communication, investor relations, issues management, and change and crisis communication. In particular, it develops the competences needed in managing international corporate communications, managing internal and external stakeholder relations and participating in corporate strategy work. In addition, throughout all course work and problem-based learning activities we practise the skills needed for a variety of multicultural and multilingual situations.

The Corporate Communication Master’s Programme recruits students from a variety of backgrounds, but a sound business knowledge gained in earlier studies is required. We value diversity in class, and invite applicants from all over the world, with earlier academic expertise ranging from e.g. management and marketing to communication and cultural studies. Most importantly, the applicants must have a keen interest in the media and communication practice in the globalized world.

Learning outcomes

A student graduating from the Corporate Communication programme will have a thorough understanding of

  • the strategic role of corporate communication for business operations
  • the specialist areas of corporate communication, e.g. media relations, employee communication, investor relations, issues management, change and crisis communication
  • communication as social interaction
  • the theoretical foundations of communication and media research

In addition, Corporate Communication graduates will be able to

  • manage the stakeholder relations involved in the various specialist areas of corporate communication
  • analyze, plan and conduct corporate strategy work from the perspective of communication
  • apply appropriate theory and methods to produce new knowledge related to communication and media
  • argue convincingly & demonstrate excellent communication skills
Teaching ModeFull Time
LanguageEnglish
BeginFall
Length24 Months